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Online Marketing

Digital marketing is certainly difficult to master, especially when there are so many moving parts that make up your SEO strategy. It can therefore be extremely useful if you are able to find some tools to assist you in your quest for SEO domination.

The good news is that there are a lot of different tools out there to assist you with SEO. There are keyword research tools, tools to assist you in creating the best content, and so much more. But for this article, we will investigate the most helpful social sharing websites (or tools) that work to build up your backlinks.

According to the local Sydney digital marketing agency SEO Shark if you don’t already have accounts with some of the main social media sites, then you are certainly behind in the game! Social sharing sites are a great way to get your business out there in front of more potential customers, as well as improving your backlink profile (although the links are usually “nofollow”).

There are a number of different social sharing website out there, probably to many for your business to be on all of them successfully. It is therefore recommended that you do some research and choose a couple that you feel as though best suits your business and the customers you are looking to target.

Take a look below at some of the best social sharing websites that can help to improve your SEO:

1. Pinterest


Pinterest is one of the most commonly used social sharing sites, they have almost 200 million monthly users and about 80% of those users are female. So if your target audience comprises of mainly females, then this would be one of the best social sites for you to look into.

Like many social media sites, Pinterest is all about images and users have the ability to “pin” different pictures to their wall. So you will need to focus on creating high quality, original photos that tell a story.

2. Twitter


While it may not be the first social site you think of sharing on, it is still worth it due to the sheer number of people who use it. Unlike a number of other social media sites, Twitter isn’t heavily focused on images. It is more about short, sharp messages (or Tweets) that get your point across.

This quick format makes it likable to a large number of people. Try using Twitter to promote links to content that you feel your audience will find interesting. Remember to keep your post short, if it is too long you could lose the interest of your audience.

3. Reddit


No matter what you are looking for you can find it on Reddit . This social site is great for getting your content exactly where you want it. You can post your links to the relevant sub category to ensure you are reaching only the correct people.

For example, you can choose a sport category so that when people are searching for sport they can see your post. There is also a section of Reddit where you can ask and answer questions. This is a great place to showcase your knowledge as well as providing a link back to your site.

4. Quora


Quora is solely a question and answer site and it is great for a number of reasons. It helps you do research for future content articles. Whenever you are writing content, it actually needs to answer a question that your target audience has. So when usually Quora you can see the type of questions people are asking.

You can also use Quora to showcase your knowledge in your business area by answering questions. However, it is important to remember that when answering questions you don’t just put a one sentence answer and a link to your site. You will need to go into depth with your answer.

5. Facebook


You simply cannot ignore Facebook due to the large number of people who use the social media platform on a daily basis. No matter the type of business you operate, you are likely to find at least a portion of your target audience on Facebook.

Remember that posting regularly is the key. You cannot be committed for a couple of weeks and then just give up. Results on Facebook do tend to be quite slow, so it is important to remain patient and stick with it!

There are a number of other social sharing sites out there, all you need to do is go look. The five listed above are some of the most popular and general to help reach a wide audience. There are a number of other social sharing sites that have a more narrow user base.

Remember to do your research and choose the social sites that best suit your business and the message you are trying to send to your target audience. Also, don’t spread yourself too thin. Start with one or two sites and build up from there if you feel as though you have the resources to do so.