Most businesses by now, know the need there is to have an online presence, and not just a basic one. Perhaps some people even know of the benefits and digital properties that comes with a lot of different types of digital marketing but are not implementing it at all.
While SEO is known to enhance the visibility, as well as the ability to research and find results that are most relevant to what the user is looking for online, many businesses are still not implementing it onto there website.
There are many reasons, however, why SEO is considered important for business, as well as the reliability that goes with. See, if online users can find your website instantly, then reliability speaks for itself, leaving your business not only gaining new customers, but also keeping them.
The Top Reasons Why Your Business Needs SEO
• SEO Builds Credibility and Trust
Like we said, reliability. It is something that is formed in the presence of credibility and trust. Before implementing any SEO-techniques and making changes to your website, the first thing you want to do is edit your site. You want it to be clean and easy to use for your customers, meaning they shouldn’t have a hard time finding everything that they’re looking for in the first place.
Something you also need to focus on is, establishing some authority with Google. It is done by presenting Google with positive user behaviour, machine-learning signals, as well as providing them with quality backlink profiles. Ensuring that you have authority with Google, will boost your brands’ performance online. It, however, will take some time.
• Increase Traffic, Engagement and Conversions with Local SEO
Since online search engines have become accessible to everyone, anywhere, local SEO allows you to have optimised digital properties, which will enable people to be found quite easily. People who are experienced in SEO will be able to find the right customers within your local region, and in doing so, increase engagement on, not only a local level but even globally too, should that be your goal.
• SEO’s Major Impact on the Buying Cycle
Customers always do their research before buying anything, which is exactly why your website should be in tip-top shape. If you’re shopping for a pair of shoes and there is a shoe brand that pops up in the top five rankings of Google, each time you search for shoes, you’re going to want to know more. Ranking on the first page of Google allows for increased credibility and above all, trust.
• Online Users Make Use of Organic Searches the Most
Apart from Facebook, Instagram and any other social media platform, people still use search engines more daily, to find what they’re looking for. Organic searches are thus a big part of what allows websites to be successful.
The reason why Google is mentioned in SEO, more than other search engines, such as Yahoo, Bing, Yandex and more, is because it owns a more significant percentage of the search engine market than others.
Google thus adds to more visibility than any other search engine and owns up to 75% of the market, which means that Google is your best friend when it comes to SEO and offers you 75% of accessible users worldwide.