If you’re thinking of using SEO for your website, you’re on the right track to promoting your site to the world. While social media is considered one of the top marketing techniques, which is the best way to promote it, even social media is known for making use of SEO, that is if a business… Continue reading How to Use SEO for Your Website
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Choosing the Right Keywords for SEO
If you think about a word that is typed into a search engine, the last thing that comes to mind is an optimised marketing strategy, or any means of targeting your customers, yet choosing the right keywords are extremely beneficial to the growth and success of your company. SEO keywords are words, as well as… Continue reading Choosing the Right Keywords for SEO
How SEO Techniques Help Your Brand in Google
The practice of search engine optimisation (SEO) has evolved to the point where it is an accepted strategy from brands to exert their authority and to showcase a degree of digital expertise. In past years, using SEO company techniques in Google was something of a niche undertaking by enterprises that had the inside run… Continue reading How SEO Techniques Help Your Brand in Google
The impact of the Google algorithm on SEO
In the world of search engine optimisation (SEO), you could be forgiven for believing that appeasing the Google search algorithm is the width and breadth of the entire practise. Since Google is the world’s most used search engine it makes sense that SEO tactics are tailored heavily to meet the standards Google sets out. Following… Continue reading The impact of the Google algorithm on SEO
The biggest mistakes people make with SEO
Search engine optimisation (SEO) is a discipline in digital marketing that is easy to grasp conceptually, but hard to master practically. SEO work requires a great deal of research, preparation and carefully executed steps in order to create the results you want. People who underestimate or undervalue SEO quickly find themselves having thrown their digital… Continue reading The biggest mistakes people make with SEO
How is the rise of voice search impacting SEO?
Voice search is a relatively new and developing technology that uses speech recognition to detect what someone is saying, translate it into text and perform an internet search on their behalf. This feature is designed for convenience as people don’t need to type out a query when they can just speak it to their phone.… Continue reading How is the rise of voice search impacting SEO?
What other search engines besides Google are useful for SEO?
When digital marketers talk about search engine optimisation (SEO) they often use the words Google and search engines interchangeably, not unlike the millions of internet users who also see Google as the de facto king of search engines. While we are aware of other search engine brands like Bing or Yahoo, they are dismissed right… Continue reading What other search engines besides Google are useful for SEO?
The influence of social media on SEO
The relationship between digital marketers and social media has been complicated at best and downright misunderstood at worst. For a long time social media was considered the untamed wild west of digital marketing, with people who knew little about it selling consultancy to those who knew even less. Nowadays social media taken for granted as… Continue reading The influence of social media on SEO
Top tips for SEO experts
The online world is always changing and how we look at SEO needs to change with it. There’s never any shame in learning as true masters are always expanding their knowledge. Whether you’re an expert or novice, there is always value in studying new and effective optimisation strategies. The following are some useful tips that… Continue reading Top tips for SEO experts
What your website effects your SEO
Is your website an isolated marketing technique separate to SEO? Well you could be wasting your time and efforts if that is the case. Your SEO ranking relies heavily upon your website and it being optimized correctly. Sure keywords matter but Google and their algorithm look at more than that. It is a mixture of… Continue reading What your website effects your SEO